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Montera HQ

  1. Overview: From data to partnerships. Montera takes what an artist's audience says about itself: who they are, where they are, what they reach, which brands they already care about. Then it helps managers and artists connect with the brands and partners that make sense. Brands want to take part in culture. Artists want partnerships that pay, and experiences and visibility beyond the streaming platforms. It all starts with connection. Informed connection.
  2. Roster: A real profile of the artist. Enriched context and persistent memory: the audience, its reach, its demographics, the brands it leans toward, and everything the team has learned, on one record. Provider-level API access to the artist's own Instagram, TikTok and YouTube keeps the figures the ones each platform holds, refreshed every day; Spotify sits on the same record. Nothing has to be rebuilt the week a pitch is due.
  3. Intelligence: The brands that make sense. The profile, read outward. Which brands this audience already cares about, where in the world it is, and who at each brand agrees partnerships. The dots between an artist, their fans and a brand, connected before anyone writes a word, because partnerships are agreed between people, never between lists.
  4. Outreach: Without waiting to be asked. The pitch, drafted from the profile in your voice, so a brand hears a reason to take part in something, not a request for a favour. Sent as you, and followed up as you, in the same thread. The second message always knows what the first one said.
  5. Media kits: What every brand is looking for. The page a brand opens before it says yes: who listens and where, which brands they already follow, where the tour goes, what a placement costs, what the press said, and who to talk to. Cultural impact for the brand, conversion for both, on one link rendered from the profile and refreshed with it. The artist and every figure here are invented; the sections are the ones a real kit renders.
  6. Access: Open to management companies, a few at a time. We also run an agency of our own. A music company that wants brand partnerships handled in house can bring the whole back office in, white label, under its own name. Say so when you request access.

OVERVIEW

From data to partnerships.

Montera takes what an artist's audience says about itself: who they are, where they are, what they reach, which brands they already care about. Then it helps managers and artists connect with the brands and partners that make sense.

Brands want to take part in culture.

Artists want partnerships that pay, and experiences and visibility beyond the streaming platforms.

It all starts with connection. Informed connection.

ROSTER

A real profile of the artist.

Enriched context and persistent memory: the audience, its reach, its demographics, the brands it leans toward, and everything the team has learned, on one record. Provider-level API access to the artist's own Instagram, TikTok and YouTube keeps the figures the ones each platform holds, refreshed every day; Spotify sits on the same record. Nothing has to be rebuilt the week a pitch is due.

INSTEAD OF

A file that is out of date the moment it is made.

  • Spotify listeners and followers, held with the rest of the record.
  • Instagram through the Graph API: followers and insights as the account itself reports them.
  • TikTok through its own API: views, likes and engagement as the platform holds them.
  • YouTube through the Data API, video by video, refreshing on its own all day.

INTELLIGENCE

The brands that make sense.

The profile, read outward. Which brands this audience already cares about, where in the world it is, and who at each brand agrees partnerships. The dots between an artist, their fans and a brand, connected before anyone writes a word, because partnerships are agreed between people, never between lists.

INSTEAD OF

A guess dressed as a shortlist.

  • Their audience is read as people, not as a follower count.
  • Each brand on the list comes with the reason it fits, in one line.
  • The person who owns partnerships there, found by name and role.
  • Addresses are checked as they are found, not after the pitch bounces.

OUTREACH

Without waiting to be asked.

The pitch, drafted from the profile in your voice, so a brand hears a reason to take part in something, not a request for a favour. Sent as you, and followed up as you, in the same thread. The second message always knows what the first one said.

INSTEAD OF

A pitch that reads like a template.

  • Drafts in your voice, from the artist's record, learning from what you already sent.
  • The pitch goes out from your own Gmail, so a brand hears from you.
  • A reply is noticed and filed against the artist, for the whole team.
  • The record shows where every conversation stands, and which ones went quiet.

MEDIA KITS

What every brand is looking for.

The page a brand opens before it says yes: who listens and where, which brands they already follow, where the tour goes, what a placement costs, what the press said, and who to talk to. Cultural impact for the brand, conversion for both, on one link rendered from the profile and refreshed with it. The artist and every figure here are invented; the sections are the ones a real kit renders.

INSTEAD OF

A PDF nobody can update.

GENDER

Female
54%
Male
46%

COUNTRIES

Canada
38%
US
31%
UK
11%
Australia
6%
Germany
4%

AGES

18-24
22%
25-34
41%
35-44
24%
45-54
9%
55+
4%

TOP CITIES

Toronto
14%
Chicago
9%
Vancouver
7%
London
6%
Los Angeles
5%

ENGAGEMENT

4.6%
Eng. rate
8,420
Avg. likes
312
Avg. comments
96,400
Avg. reach

PLATFORMS

184k
Instagram
212k
TikTok
96k
YouTube
1.2M
Spotify, monthly

ACCESS

Open to management companies, a few at a time.

We also run an agency of our own. A music company that wants brand partnerships handled in house can bring the whole back office in, white label, under its own name. Say so when you request access.

REQUEST ACCESS
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